Following a complaint made by us here at Fishybusines, the ASA ruled that Loch Duart are no longer able to advertise their products as “sustainable”.
This marks a step forward in removing these misleading slogans used to wash over the true environmentally damaging nature of the industry.
The arrogance of an industry, hoovering up the seas of wild fish, spilling unregulated volumes of toxic faecal matter, disease, viruses, pathogens and parasites into our seas, beggars belief. If this was one person we would criticise them for being either cognitively dissonant, having narcissistic personality disorder, or just intellectually lacking.
But this is an INDUSTRY.
A well-established history of using its scale and money to exert influence over policy and politicians. For decades it has worked tirelessly to prevent or delay regulatory and public health measures related to Salmon farming with bad science, corruption and lies.
Over the course of more than 40 years, the Scottish Salmon industry has lied, misrepresented and deceived the global public, including customers and the young people who they see as the next generation of consumers, about the devastating health and environmental effects of farmed Salmon.
See our two previous blog posts on “Unsustainability.....”.
The Ferret, Scotland’s investigative journalist online newspaper has reported on the ASA outcome here:
https://theferret.scot/loch-duart-sustainable-advertising/